HBR's 10 must reads on strategic marketing by Harvard Business School Publishing - Boston: Harvard Business School Press 2013 - v, 206p, ind. 21 cm x 14 cm - HBR's 10 must reads series .

9781422189887


brand communities
branding
customer
digital age
female economy
malpractice
management
marketing
myopia
sales
strategic planning

658.802 / HAR