TY  - BOOK
AU  - Girotra, Karan
AU  - Netessine, Serguei
TI  - The risk-driven business model : four questions that will define your company
SN  - 9781422191538
U1  - 658.4012 
PY  - 2014///
CY  - Boston: 
PB  - Harvard Business Review Press
KW  - business planning
KW  - organizational change
KW  - strategic planning
ER  -