Harvard business review case studies : marketing through minefields 
by Harvard Business Review [HBR] 
 - Boston:   Harvard Business School Publishing  2008 
 - 187p.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>9781422199923 
<br/><br/><label>Subjects--Topical Terms: </label><br/>branding<br/>case studies<br/>customers more equal than others<br/>global brand<br/>marketing<br/>quality improvement customers
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAR