TY  - BOOK
TI  - Harvard business review case studies : marketing through minefields
SN  - 9781422199923
U1  - 658.8 
PY  - 2008///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - branding
KW  - case studies
KW  - customers more equal than others
KW  - global brand
KW  - marketing
KW  - quality improvement customers
ER  -