Blythe, Jim <br/><br/>
Principles and practice of marketing 
by Jim Blythe 
 - 3rd ed. 
 - London:   SAGE  2014 
 - xxii, 772p., glos., ind.   27 cm x 20 cm 
<br/><br/><label>ISBN: </label>9781446273999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Europe<br/>industrial marketing<br/>management<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY