TY  - BOOK
AU  - Blythe, Jim
TI  - Principles and practice of marketing
SN  - 9781446273999
U1  - 658.8 
PY  - 2014///
CY  - London: 
PB  - SAGE
KW  - Europe
KW  - industrial marketing
KW  - management
KW  - marketing
ER  -