Sargeant, Adrian <br/><br/>
Direct and interactive marketing 
by Adrian Sargeant and Douglas C. West 
 - New York:   Oxford University Press  2001 
 - xxiii, 460p., ind.  25 cm x 19 cm 
<br/><br/><label>ISBN: </label>0198782535 
<br/><br/><label>Subjects--Topical Terms: </label><br/>agencies<br/>analytical procedures<br/>budgeting<br/>building a customer database<br/>communications objectives<br/>creative briefing<br/>customer acquisiton<br/>customer retention<br/>direct interactive marketing<br/>direct marketing specialists<br/>e marketing<br/>fulfilment<br/>market planning<br/>marketing mix<br/>media planning<br/>print<br/>reduction<br/>testing and research<br/>understanding buying
<br/><br/><label>Dewey Class. No.: </label>658.84  / SAR