Ramaswamy, Venkat <br/><br/>
The power of co- creation : build it with them to boost growth, productivity and profits 
by Venkat Ramaswamy and Francis Gouillart 
 - New York:   Free Press  2010 
 - ix, 276p., ind., notes  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781451623543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>becoming a co- creative enterprise<br/>building social ecosystems<br/>business networks<br/>co -creating institutional change<br/>co- creation principle<br/>creative ability in business<br/>designing engagement platforms<br/>engaging people among biusiness networks<br/>going beyond processes to co- creative engagement<br/>innovation co- creation<br/>interorganizational relations<br/>leading the co- creative enterprise<br/>management co- creation<br/>opening up strategy<br/>transforming the enterprise through co- creation<br/>value co- creation
<br/><br/><label>Dewey Class. No.: </label>658.40714  / RAM