West, Darrell M. <br/><br/>
Air wars : television advertising and social media in election campaigns, 1952-2012 
by Darrell M. West 
 - 6th ed. 
 - California:   Sage Publiations, Inc.  2014 
 - xviii, 205p., app., notes, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781452239910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ad messages<br/>advertising<br/>advertising history<br/>buying air times<br/>democratic elections<br/>effective ads<br/>media coverage<br/>political<br/>political campaigns<br/>politics and government 1945-1953<br/>setting about the cadidates<br/>television in politics<br/>United States
<br/><br/><label>Dewey Class. No.: </label>324.73097309045  / WES