TY  - BOOK
AU  - West, Darrell M.
TI  - Air wars : television advertising and social media in election campaigns, 1952-2012
SN  - 9781452239910
U1  - 324.73097309045 
PY  - 2014///
CY  - California: 
PB  - Sage Publiations, Inc.
KW  - ad messages
KW  - advertising
KW  - advertising history
KW  - buying air times
KW  - democratic elections
KW  - effective ads
KW  - media coverage
KW  - political
KW  - political campaigns
KW  - politics and government 1945-1953
KW  - setting about the cadidates
KW  - television in politics
KW  - United States
ER  -