Mooij, Marieke <br/><br/>
Global marketing and advertising : understanding cultural paradoces 
by Marieke de Mooij 
 - 4th ed. 
 - California:   Sage Publications, Inc.  2013 
 - xx, 395p., app., ind.  25 cm x 18 cm 
<br/><br/><label>ISBN: </label>9781452257174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising appeals<br/>consumer behaviour<br/>cross-cultural studies<br/>global branding<br/>global marketing communications<br/>researching<br/>target marketing<br/>values and culture
<br/><br/><label>Dewey Class. No.: </label>658.848  / MOO