Berger, Jonah <br/><br/>
Contagious : how to build word of mouth in the digital age 
by Jonah Berger 
 - London:   Simon and Schuster  2014 
 - viii, 244p., note., ind.   20 cm x 13 cm 
<br/><br/><label>ISBN: </label>9781471111709 
<br/><br/><label>Subjects--Topical Terms: </label><br/>digital marketing<br/>social communication<br/>viral markedsforing<br/>word-of-mouth advertising
<br/><br/><label>Dewey Class. No.: </label>659.133  / BER