The only book you will ever need on branding to start, run and grow your business
by Michiel Maandag and Liisa Puolakka
- London: Robinson 2015
- 150p., ind. 18 cm x 11 cm
9781472137661
branding marketing brands are not forever build your brand communicate communication good brand logo new business enterprises own a colour position positioningactions need product category story target audience