TY  - BOOK
AU  - Maandag, Michiel
AU  - Puolakka, Liisa
TI  - The only book you will ever need on branding to start, run and grow your business
SN  - 9781472137661
U1  - 658.827 
PY  - 2015///
CY  - London: 
PB  - Robinson
KW  - branding marketing
KW  - brands are not forever
KW  - build your brand
KW  - communicate
KW  - communication
KW  - good brand
KW  - logo
KW  - new business enterprises
KW  - own a colour
KW  - position
KW  - positioningactions need
KW  - product category
KW  - story
KW  - target audience
ER  -