Ind, Nicholas <br/><br/>
Brand desire : how to create consumer involvement and inspiration 
by Nicholas Ind and Oriol Iglesias 
 - London:   Bloomsbury  2016 
 - ix, 183p., note., ind.   23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781472936233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand loyalty<br/>branding<br/>customer loyalty<br/>customer relations<br/>marketing<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.827  /