TY  - BOOK
AU  - Ind, Nicholas
AU  - Iglesias, Oriol
TI  - Brand desire : how to create consumer involvement and inspiration
SN  - 9781472936233
U1  - 658.827 
PY  - 2016///
CY  - London: 
PB  - Bloomsbury
KW  - brand loyalty
KW  - branding
KW  - customer loyalty
KW  - customer relations
KW  - marketing
KW  - product management
ER  -