Portfolio management for new products
by Robert G. Cooper, Scott J. Edgett and Elko J. Kleinschmidt
- Harlow Essex: Addison Wesley Longman Ltd. 1998
- xv, 230p., app., ind. 24 cm x 16 cm
0201328143
balanced portfolio challenges designing implementing the protfolio some thouughts mathematical methods portfolio management strong link to strategy unresolved issues value portfolio