TY  - BOOK
AU  - Unruh, James A.
TI  - Customers mean business : six steps to building relationships that last
SN  - 0201590433
U1  - 658.812 
PY  - 1996///
CY  - Reading: 
PB  - Addison-Wesley Publishing Company
KW  - case studies
KW  - cultivating pro customer employees
KW  - customer relations
KW  - customer service
KW  - pro customer service
KW  - success in business
KW  - understanding customer
ER  -