Kim, W. Chan <br/><br/>
Blue ocean shift : beyond competing : provensteps to inspire confidence and seize new growth 
by W. Chan Kim and Renee Mauborgne 
 - London:   Macmillan  2017 
 - xi, 322p., notes, bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781509832163 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management<br/>market segmentation<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM