TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue ocean shift : beyond competing : provensteps to inspire confidence and seize new growth
SN  - 9781509832163
U1  - 658.802 
PY  - 2017///
CY  - London: 
PB  - Macmillan
KW  - management
KW  - market segmentation
KW  - marketing
ER  -