Dasgupta, Sabyasachi (ed.) <br/><br/>
Holistic approaches to brand culture and communication across industries 

 - Hershey:  Business Science Reference,  2018. 
 - xxi, 281p., ref., ind.  27 cm x 19 cm 
 - Advances in marketing, customer relationship, management, and E-services (AMCRMES) book series .
<br/><br/><label>ISBN: </label>9781522531500 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name products<br/>branding<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / HOL