TY  - BOOK
AU  - Dasgupta, Sabyasachi (ed.)
AU  - Biswal, Santosh Kumar (ed.)
AU  - Ramesh, M. Anil (ed.)
TI  - Holistic approaches to brand culture and communication across industries
T2  - Advances in marketing, customer relationship, management, and E-services (AMCRMES) book series
SN  - 9781522531500
U1  - 658.827 
PY  - 2018///
CY  - Hershey
PB  - Business Science Reference
KW  - brand name products
KW  - branding
KW  - marketing
ER  -