Yilmaz, Recep <br/><br/>
Handbook of research on narrative advertising 
by Recep Yilmaz 
 - Hershey, PA:   IGI Global, Business Science Reference  2019 
 - xxxv, 400p., ref., ind.  29 cm x 23 cm 
 - IGI Global book series advances in marketing, customer relationship management, and e-services .
<br/><br/><label>ISBN: </label>9781522597902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>narration<br/>rhetoric<br/>storytelling in mass media
<br/><br/><label>Dewey Class. No.: </label>659.1014  / YIL