Pfau, Michael <br/><br/>
Persuasive communication campaigns 
by Michael Pfau and Roxanne Parrott 
 - Massachusetts:   Allyn and Bacon  1992 
 - xiii, 434p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0205139779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>campaign communication<br/>campaign history<br/>case studies<br/>commercial campaign<br/>communication modalities<br/>essential tools of campaigns<br/>focus on receivers<br/>influence<br/>managing campaigns<br/>mass media<br/>natural<br/>political campaigns<br/>research design<br/>social action campaigns
<br/><br/><label>Dewey Class. No.: </label>302.2  / PFA