TY  - BOOK
AU  - Pfau, Michael
AU  - Parrott, Roxanne
TI  - Persuasive communication campaigns
SN  - 0205139779
U1  - 302.2 
PY  - 1992///
CY  - Massachusetts: 
PB  - Allyn and Bacon
KW  - campaign communication
KW  - campaign history
KW  - case studies
KW  - commercial campaign
KW  - communication modalities
KW  - essential tools of campaigns
KW  - focus on receivers
KW  - influence
KW  - managing campaigns
KW  - mass media
KW  - natural
KW  - political campaigns
KW  - research design
KW  - social action campaigns
ER  -