Watkins, Alexandra Hello, my name is awesome : how to create brand names that stick by Alexandra Watkins - 2nd ed. - Oakland: Berrett-Koehler Publishers 2019 - xiv, 150p., ind. 22 cm x 14 cm ISBN: 9781523089062 Subjects--Topical Terms: brand name productsbrandingbusiness and economicsmarketing Dewey Class. No.: 658.827 / WAT