TY  - BOOK
AU  - Watkins, Alexandra
TI  - Hello, my name is awesome : how to create brand names that stick
SN  - 9781523089062
U1  - 658.827 
PY  - 2019///
CY  - Oakland: 
PB  - Berrett-Koehler Publishers
KW  - brand name products
KW  - branding
KW  - business and economics
KW  - marketing
ER  -