Spiller, Lisa <br/><br/>
Direct, digital and data-driven marketing 
by Lisa Spiller 
 - Thousand Oaks:   Sage Publicationn  2020 
 - xxviii, 752p., app., glos., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>9781529708172 
<br/><br/><label>Subjects--Topical Terms: </label><br/>direct marketing
<br/><br/><label>Dewey Class. No.: </label>658.872  / SPI