Swanson, Kristen K. <br/><br/>
Promotion in the merchandising environment 
by Kristen K. Swanson and Judith C. Everett 
 - 2nd ed. 
 - New York:   Fairchild Publications  2007 
 - xxi, 538p., glo., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>9781563675515 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>broadcast media cost<br/>budgets<br/>commercial<br/>communication<br/>consumer behavior<br/>creative development<br/>direct marketing<br/>ethical concern<br/>fashion merchandising<br/>fashion shows<br/>IMC<br/>integrated marketing communication<br/>interactive media<br/>magazines<br/>market segmentation<br/>marketing<br/>measuring media<br/>media<br/>media planning<br/>media vehicles<br/>newspapers<br/>personal selling<br/>personnel<br/>planning<br/>print media<br/>promotion mix<br/>promotion organization<br/>public relation<br/>radio<br/>role<br/>sales promotion<br/>social impact<br/>structure<br/>support madia<br/>tools<br/>visual merchandising
<br/><br/><label>Dewey Class. No.: </label>687.0688  / SWA