TY  - BOOK
AU  - Swanson, Kristen K.
AU  - Everett, Judith C.
TI  - Promotion in the merchandising environment
SN  - 9781563675515
U1  - 687.0688 
PY  - 2007///
CY  - New York: 
PB  - Fairchild Publications
KW  - advertising
KW  - broadcast media cost
KW  - budgets
KW  - commercial
KW  - communication
KW  - consumer behavior
KW  - creative development
KW  - direct marketing
KW  - ethical concern
KW  - fashion merchandising
KW  - fashion shows
KW  - IMC
KW  - integrated marketing communication
KW  - interactive media
KW  - magazines
KW  - market segmentation
KW  - marketing
KW  - measuring media
KW  - media
KW  - media planning
KW  - media vehicles
KW  - newspapers
KW  - personal selling
KW  - personnel
KW  - planning
KW  - print media
KW  - promotion mix
KW  - promotion organization
KW  - public relation
KW  - radio
KW  - role
KW  - sales promotion
KW  - social impact
KW  - structure
KW  - support madia
KW  - tools
KW  - visual merchandising
ER  -