TY - BOOK AU - Mcluhan, Herbert Marshall TI - The mechanical bride : folklore of industrial man SN - 9781584232438 U1 - 659.1019 PY - 2002/// CY - California: PB - GINKO Press, Inc. KW - advertising KW - bringing up father KW - consumers KW - deep consolation KW - education KW - folklore KW - heading for failure KW - industry KW - magic that changes mood KW - market research KW - men of distinction KW - money in comics KW - nose for news KW - psychological aspects KW - social psychology KW - United States KW - woman in a mirror ER -