OBD : obsessive branding disorder : the business of illision and the illusion of business
by Lucas Conley
- New York: Perseus Books Group 2008
- 230p., notes, ind. 22 cm x 14 cm
9781586484682
Ad creep Ad creep brand name products branding branding company town branding company town buying our way into being buying our way into being feeding the monster feeding the monster getting personal invisible branding loyalty beyond reason loyalty beyond reason marketing poisoning the grapevine poisoning the grapevine