TY  - BOOK
AU  - Conley, Lucas
TI  - OBD : obsessive branding disorder : the business of illision and the illusion of business
SN  - 9781586484682
U1  - 658.827 
PY  - 2008///
CY  - New York: 
PB  - Perseus Books Group
KW  - Ad creep
KW  - brand name products
KW  - branding
KW  - branding company town
KW  - buying our way into being
KW  - feeding the monster
KW  - getting personal
KW  - invisible branding
KW  - loyalty beyond reason
KW  - marketing
KW  - poisoning the grapevine
ER  -