Newlin, Kate

Passion brand : why some brands are just gotta have, drive all night for and tell all your friends about by Kate Newlin - New York: Prometheus Book 2009 - 292p., notes, ind. 23 cm x 15 cm

9781591026877


automaton-ization of reality
democratize the brand
differentiate on design
hir passionistas
mine the mythosnew isolationism
passion bands
ubiquitous marketing gene

658.827 / NEW