Gilmore, James H. <br/><br/>
Authenticity : what consumers really want 
by James H. Gilmore, B. Joseph Pine 
 - Boston:   Harvard Business School Press  2007 
 - xiii, 301p., notes, ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>consumers' preferences<br/>inauthenticity supply<br/>product management<br/>rendering authenticity
<br/><br/><label>Dewey Class. No.: </label>658.8343  / GIL