TY  - BOOK
AU  - Gilmore, James H.
AU  - Pine, B. Joseph
TI  - Authenticity : what consumers really want
SN  - 9781591391456
U1  - 658.8343 
PY  - 2007///
CY  - Boston: 
PB  - Harvard Business School Press
KW  - consumer behavior
KW  - consumers' preferences
KW  - inauthenticity supply
KW  - product management
KW  - rendering authenticity
ER  -