TY  - BOOK
AU  - McGrath, Rita Gunther
AU  - MacMillan, Ian C.
TI  - Discovery-driven growth : a breakthrough process to reduce risk and seize opportunity
SN  - 9781591396857
U1  - 658.4063 
PY  - 2009///
CY  - Boston: 
PB  - Harvard Business School Publishing
KW  - business model architecture
KW  - corporations
KW  - designing specific growth initatives
KW  - discovery driven growth
KW  - growth
KW  - management
KW  - organisational effectiveness
KW  - strategic growth
KW  - strategic planning
ER  -