TY - BOOK AU - Kawasaki, Guy TI - Reality check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition SN - 9781591842231 U1 - 658 PY - 2008/// CY - New York: PB - Portfolio KW - beguiling KW - communicating KW - competing KW - competition KW - entrepreneurship KW - hiring and firing KW - innovating KW - management KW - marketing KW - new business enterprises KW - planning and executing KW - raising money KW - selling and evangelising KW - starting KW - working ER -