Millman, Debbie (ed.) <br/><br/>
Brand Bible : the complete guide to building, designing, and sustaining brands 

 - Massachusette:   Rockport Publishers  2012 
 - 312p., ind.  24 cm x 24 cm 
<br/><br/><label>ISBN: </label>9781592537266 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand name product<br/>branding<br/>building brands<br/>designing brands<br/>marketing<br/>sustaining brands
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA