TY  - BOOK
AU  - Lawley, Brian (ed.)
AU  - Cohen, Greg (ed.)
TI  - 42 rules : of product management
SN  - 9781607730866
U1  - 658.85 
PY  - 2010///
CY  - California: 
PB  - Super Star Press
KW  - good relationships
KW  - market segmentation
KW  - marketing templates
KW  - political
KW  - product
KW  - product management
ER  -