Crainer, Stuart <br/><br/>
The real power of brands : making brands work for competitive advantage 
by Stuart Crainer 
 - London:   Pitman Publishing  1995 
 - viii, 214p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0237613790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cola conflicts<br/>Diaper<br/>elastic brands<br/>global local<br/>history<br/>management<br/>Marlboro<br/>organisation<br/>real power<br/>temptation of brands<br/>value<br/>what is a brand
<br/><br/><label>Dewey Class. No.: </label>658.827  / CRA