TY  - BOOK
AU  - Crainer, Stuart
TI  - The real power of brands : making brands work for competitive advantage
SN  - 0237613790
U1  - 658.827 
PY  - 1995///
CY  - London: 
PB  - Pitman Publishing
KW  - cola conflicts
KW  - Diaper
KW  - elastic brands
KW  - global local
KW  - history
KW  - management
KW  - Marlboro
KW  - organisation
KW  - real power
KW  - temptation of brands
KW  - value
KW  - what is a brand
ER  -