TY  - BOOK
AU  - Kolko, Jon
TI  - Well-designed : how to use empathy to create products people love
SN  - 9781625274793
U1  - 658.5 
PY  - 2014///
CY  - Boston: 
PB  - Harvard Business Review Press
KW  - consumer behaviour
KW  - design thinking
KW  - human behaviour
KW  - job
KW  - Joe gabbia
KW  - marketing research
KW  - new products
KW  - product design
KW  - product management
KW  - product-market fit
KW  - scope
KW  - seeking signals
KW  - shipping
KW  - strategy
KW  - vision
ER  -