Sweetwood, Adele <br/><br/>
The analytical marketer : how to transform your marketing organization 
by Adele Sweetwood 
 - Boston:   Harvard Business Review Press  2016 
 - xi, 180p., note., ind.   24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9781625278456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management<br/>quantitative research<br/>technological innovations
<br/><br/><label>Dewey Class. No.: </label>658.802  / SWE