TY  - BOOK
AU  - Sweetwood, Adele
TI  - The analytical marketer : how to transform your marketing organization
SN  - 9781625278456
U1  - 658.802 
PY  - 2016///
CY  - Boston: 
PB  - Harvard Business Review Press
KW  - management
KW  - quantitative research
KW  - technological innovations
ER  -