Ford, Bianca <br/><br/>
Television and sponsorship 
by Bianca Ford and James Ford 
 - Newton, MA:   Focal Press  1993 
 - ix, 211p., app., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0240513568 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising learnig from the past<br/>corporate sponsorship<br/>investing in future<br/>managing present<br/>post consumer era<br/>television broadcasting<br/>television sponsorship
<br/><br/><label>Dewey Class. No.: </label>384.55  / FOR