Johnston, Jane <br/><br/>
Media relations : issues and strategies 
by Jane Johnston 
 - Australia:   Allen and Unwin  2008 
 - viii, 264p., ref., ind.  23 cm x 17 cm 
<br/><br/><label>ISBN: </label>9781741146813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>audiences<br/>broadcast media<br/>case studies<br/>communication<br/>internet<br/>mass media<br/>media kits<br/>media releases<br/>print media<br/>public relations<br/>understanding the media environment
<br/><br/><label>Dewey Class. No.: </label>302.23  / JOH