TY  - BOOK
AU  - Johnston, Jane
TI  - Media relations : issues and strategies
SN  - 9781741146813
U1  - 302.23 
PY  - 2008///
CY  - Australia: 
PB  - Allen and Unwin
KW  - audiences
KW  - broadcast media
KW  - case studies
KW  - communication
KW  - internet
KW  - mass media
KW  - media kits
KW  - media releases
KW  - print media
KW  - public relations
KW  - understanding the media environment
ER  -