Sutherland, Max <br/><br/>
Advertising and the mind of the consumer : what works, what doesn't and why 
by Max Sutherland and Alice K. Sylvester 
 - 3rd ed. 
 - New Delhi:   Viva Books Private Limited  2010 
 - xii, 366p., app., notes, ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9781741755992 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>campaign strategy<br/>new product launch<br/>product launches<br/>seasonal advertising<br/>tv commercial<br/>web
<br/><br/><label>Dewey Class. No.: </label>659.1  / SUT