Bertwistle, Gary <br/><br/>
The vibe : the marketing handbook for every product, service and industry 
by Gary Bertwistle 
 - Milton Qld:   John Wiley and Sons Australia Ltd.  2010 
 - xvi, 148p., ind.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>9781742169736 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising brand name products<br/>branding (marketing)<br/>changing face of branding<br/>eight cylinders of marketing<br/>final thoughts<br/>raise the roof on your brand<br/>start at the beginning<br/>think differently<br/>trademarks
<br/><br/><label>Dewey Class. No.: </label>658.827  / BER